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| The DMAB Conferences are designed to educate, inform, and provide benchmarking and networking opportunities for participants. One main theme, with an educational content, is chosen for each conference. Members present different aspects of their direct mail programmes, and related UPU groups are invited to make presentations. Stakeholders in the direct mail industry share their expertise and confer on pertinent issues that impact the industry. Discussions are programmed into each conference, providing DMAB members with an invaluable opportunity to discuss subjects of interest in an interactive environment. |
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| Since 1995, the DMAB has held its conferences biannually at UPU headquarters in Berne, Switzerland. |
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| The DMAB Conferences are held in conjunction with the DMAB Assembly meetings. Therefore, the agenda also includes topics relevant to the functioning of the DMAB, and progress reports on the implementation of the Development Plan. |
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Conferences |
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November 2009
Theme: Convergence between direct mail and other media,
including digital media |
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March 2009
Theme: Direct Mail by small and medium enterprises (SMEs) –
An opportunity for postal and economic growth |
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November 2008
Theme: What is the future for direct mail? |
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January 2008
Theme: Direct Mail: the future is still very bright! |
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October 2007
Theme: Promoting direct mail; experiences of postal operators, direct marketing
associations and other organizations |
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April 2007
Theme: Databases – The foundation of direct mail |
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March 2006
Theme: Value-added postal direct mail products and services:
Our opportunity for customer satisfaction and revenue in a competitive market |
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October 2005
Theme: Direct Mail: looking back to see forward
- regional trends, regional approach |
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February 2004
Theme: The future of the Direct Mail Advisory Board:
views from developing countries |
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October 2003
Theme: Direct Mail as an Engine for Postal Growth |
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April 2003
Theme: How can Posts and Direct Marketing Associations work together
to develop the Direct Mail market |
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November 2002
Theme: How to turn unaddressed direct mail into addressed,
more targeted direct mail |
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| Disclaimer: The views expressed by the presenters as stated in the above presentations do not necessarily reflect the UPU's position on these issues. |
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