About Direct Marketing
A physical mail item, delivered to an individual or household/business address, containing information aimed at eliciting a response from that individual or household/business (customers and potential customers alike). This response is measurable and the interaction between sender and recipient can be tracked and stored in a database for future use.
It can be combined with other direct marketing tools (fax, telemarketing, e-mail, direct response media, etc.) or with other advertising media (television, radio, magazines, newspapers, Internet, etc.) in order to achieve the campaign's objectives. It is a customer process, in which the Post participates as a supplier of products and services.