Direct Marketing Advisory Board Publications

Direct Mail Guide for Developing and Least Developed Countries - In the Digital Age

The Direct Mail Guide for Developing and Least Developed Countries - In the Digital Age was designed to help designated postal operators of UPU member countries, whatever their degree of experience in this area, to develop their direct mail promotion capabilities.

The Guide includes chapters on basic ways to do direct mail, necessary postal infrastructure, the market potential, education and promotion for staff and customers, as well as best practices.

An extensive glossary of terms is also provided, for both postal managers and marketers new to the arena.

There are examples and data from industrialized countries and developing countries alike. These examples can be modelled for each country and used as a benchmark.

The Guide is available in English, Arabic, French and Spanish.

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Direct Mail Guide for Developing and Least Developed Countries – In the Digital Age