Survey on direct and digital marketing products and services

A straightforward questionnaire has been prepared. Respondents also have the option to include more detailed information on their products and services, such as:

  • whether products or services are provided "in house" or in partnership with an external supplier;
  • the conditions under which a product or service is provided;
  • whether the DO plans to introduce a product or service in the near future.

As some of the concepts involve specialized direct marketing jargon, we urge you to read the glossary before turning to the questions.

Survey of designated operators - Glossary

Description of the entries in the survey.

Survey of designated operators - 2019 Questionnaire

Please read the glossary before turning to the questions. Respondents include more detailed information on their products and services.
Please return the survey by e-mail by 2 September 2019 to abby.bossart(at)upu.int.

Survey of designated operators - Letter

DMAB survey on direct and digital marketing products and services.

Survey on direct and digital marketing products and services - Presentation

Update: August 2018.

Survey on direct and digital marketing products and services - Country reports

Update: June 2018.