This revitalized postal service is now registered worldwide, and is based on real-time technology and high-quality standards, thanks an interconnection platform linking operators to UPU's International Financial System - a software application designed for the real-time exchange of international electronic postal money orders.
Once deployed by the operator, the technology behind the PosTransfer brand enables a highly innovative money transfer service to all its customers, as well as a favourable pricing mechanism. Furthermore, its adoption includes the creation of multilateral agreements with other operators using the trademark, which speeds up the process of increasing the brand's geographical coverage.
Adopting the PosTransfer trademark also means the Posts will have to comply with agreed quality of service standards, requiring them to deliver money orders within a guaranteed period of time – an important factor from the clients' perspective.
The PosTransfer implementation process envisages advertising campaigns linked to the brand that offer compelling information to customers about functional aspects of the service, such as prices and delivery times. Recently the Postransfer Group has finalized the work on elaboration of the set of PosTransfer promotional tools, i.e.: slogans, flyers, posters, roll-up displays, merchandising materials, PosTransfer animated logo and other online ads.
Currently a significant group of countries is in the final stage of adopting the PosTransfer trademark in practice, based on a regional approach. The pioneers are countries from Eastern Europe, Africa as well as the Middle East, and - soon to follow - francophone countries.
The deployment of the PosTransfer trademark is meant to increase the profile of designated operators in the competitive market of electronic money transfers, associating electronic postal payment services with a trustworthy, cost-effective and efficient service.