World Post Day is celebrated each year on 9 October. The event was declared by the 1969 Universal Postal Congress in Tokyo as a means to mark the anniversary of the Universal Postal Union's (UPU) creation in 1874.
The purpose of World Post Day is to bring awareness to the Post's role in the everyday lives of people and businesses, as well as its contribution to global social and economic development.
As a result, the UPU's member countries are encouraged to organize their own national activities to celebrate the event, including everything from the introduction or promotion of new postal products and services, to the organization of open days at post offices, mail centres and postal museums.
For countries participating in the UPU International Letter-Writing Competition, national winners are often honoured on 9 October.
This year, the winners were awarded during the 28th Universal Postal Congress which took place in Dubai, United Arab Emirates from 8 to 19 September 2025. Learn more here.
#PostForPeople: Local Service. Global Reach.
The official branding for World Post Day 2025 is now available, celebrating the power of the Post to connect people and communities both locally and globally. Under the theme #PostForPeople: Local Service. Global Reach., this year’s campaign highlights the Post as a vital public service rooted in communities and driven by people. From rural villages to urban centres, we honour the Post for People.
The UPU will hold its annual celebrations on World Post Day, 9 October 2025.
Watch the video message:
"Post for People: Local Service. Global Reach."
The UPU World Post Day social media kit includes messaging samples and guidelines, social media cards in various formats and languages, branded materials and souvenirs as well as the original files for the production of posters and philately packages.
Postal communications teams and anyone interested in joining the global World Post Day campaign and amplifying it are encouraged to download and use these official materials.
Please keep checking the board as we approach the celebration, as more messaging and campaigns will be added in the coming months.
To access the board, click here.
In celebration of World Post Day 2025, the UPU invites all Member Countries to take part in a global social media campaign on the theme: “Post for People: Local Service. Global Reach.”
We encourage contributions that bring this theme to life through photos or short videos.
Submissions should focus on one or more of the following areas:
- Community impact stories showing how postal services support people in daily life and emergencies.
- Human stories highlighting the dedication of postal workers: years of service, motivations and inspiration for young workers.
- Customer perspectives and testimonials illustrating how individuals and communities benefit from postal services.
- Postal products and services in action (e.g., financial services, money orders, pensions, loans).
- Resilience in times of crisis (e.g., delivery of food, aid, medicines, or cash during natural hazards).
- Emotional narratives portraying the Post as a lifeline.
- Connecting the underserved to the wider global network and metropolitan centers.
Submission guidelines:
- Each contribution must include a visual element (up to 4 high-resolution images or a video not exceeding 2 minutes)
- Content not meeting the criteria in terms of quality or relevance cannot be used
- Please share your official social media handles (e.g., X/Twitter, Facebook, LinkedIn, Instagram) so that we can acknowledge and amplify your contributions.
We are accepting applications until 31 October 2025 at communication@upu.int. For any inquiries, please contact the same address.