PosTransfer

UPU collective trademark for postal payments

Your trust counts.

PosTransfer is the UPU collective trademark created to promote postal payments to the general public. It was developed in collaboration with the Postal Payment Services User Group (PPSUG) is registered in over 110 countries worldwide.

By bringing designated operators together under a shared international brand, PosTransfer helps to strengthen the visibility of electronic postal payments and associate them with a trustworthy, cost-effective and efficient service.

Get started with PosTransfer Explore the brand toolkit
Customer using an international postal payment service
A shared brand for modern international postal payments
Affordable a favourable pricing mechanism.
Accessible delivered through trusted postal networks.
Secure agreed quality-of-service standards.
Fast guaranteed delivery times.

Why adopt the PosTransfer trademark?

Customers using trusted postal services Customer receiving assistance with a postal payment
One identity. One service promise.

Give your postal payment service a brand that customers can recognize and trust.

By adopting the PosTransfer trademark, designated operators (DOs) strengthen the profile of their international postal payment services in the competitive electronic money transfer market.

The brand associates postal payments with a trustworthy, cost-effective and efficient service. Participating DOs commit to agreed quality-of-service standards, guaranteed delivery times and a favourable pricing mechanism, all of which are important factors from the customer’s perspective.

The brand’s collective identity also enables participating DOs to pool their marketing efforts and raise public awareness of PosTransfer.

Strengthen your profile Increase visibility in a competitive international market.
Build customer trust Use a recognizable collective trademark owned by the UPU.
Make service quality visible Associate the brand with agreed standards, guaranteed delivery times and favourable pricing.
Pool marketing efforts Benefit from a common identity and ready-to-use promotional resources.

PosTransfer licence agreement and signatories

  • Trademark license agreement
    23.05.2024
    This standardized agreement was prepared for the licensing of the UPU collective trademark, the governing principles of which were defined in accordance with the relevant legal requirements.
    English French

Designated operators signatories to the PosTransfer licence agreement

Sort by :

How to benefit from the PosTransfer trademark

A post office offering customer services
2

Review the licence agreement

Review the PosTransfer licence agreement model and the applicable conditions with the PPSUG secretariat.

3

Become a signatory

Become a signatory of the brand by signing the PosTransfer licence agreement.

4

Adapt and promote

Use the PosTransfer guidelines and promotional materials to prepare your national campaign.

PosTransfer promotional materials

Ready to bring the brand to life?

Discover videos, campaign templates and brand guidelines designed to help your teams launch PosTransfer with confidence.

The PPSUG has developed a set of PosTransfer promotional tools consisting of slogans, videos, flyers, posters, roll-up displays, merchandising materials, an animated PosTransfer logo and online advertisements.

PosTransfer flyer example PosTransfer roll-up example PosTransfer poster example PosTransfer promotional product example
Public resources: The PosTransfer promotional resources are publicly available for consultation and download. Use of the PosTransfer trademark and publication of customized materials remain subject to the PosTransfer licence agreement and the applicable approval requirements.

Frequently asked questions

Designated operators that have signed the PosTransfer licence agreement and comply with the applicable requirements may use the trademark.

The UPU Interconnection Platform, or UPU-IP for short, is the recommended solution for delivering an immediate PosTransfer service. Another eligible solution may also be used, provided that it is connected to the UPU network and meets the applicable requirements.

Applicable costs are described in the annexes to the PosTransfer licence agreement. Members of the PPSUG benefit from use of the trademark and related marketing materials free of charge.

Yes. The resources are publicly available for consultation and download. However, use of the PosTransfer trademark and publication of customized materials remain subject to the licence agreement and the applicable approval requirements.

Yes. Signatories may adapt the materials to their national language, services, corridors, tariffs and operator identity, in accordance with the PosTransfer design guidelines and approval process.

We recommend contacting us so that we can help your teams make the best use of the available materials and develop an effective campaign. We will also be pleased to showcase your marketing initiatives to other members through the UPU’s communication channels.

Interested in PosTransfer?

Postal payment customer

Take the next step

Make PosTransfer part of your postal payment offer.

Tell us about your organization. The PPSUG secretariat will help you to explore the licence, technical options, membership and promotional materials.

Your request will be sent directly to the PPSUG secretariat.

This form is anonymous (unless you choose to provide your contact email for follow-up purposes).

Request more information about PosTransfer

Contact us

Would you like to report an issue or ask a question? Please Contact us