DMAB Tech Session

Direct Marketing Advisory Board (DMAB) Tech Session

Post 2.0: Direct marketing as a lever for hybrid postal development

How to participate:

• For UPU member countries, register on the UPU Events Management platform.
• For Non-UPU members, watch live on UPU TV .

Interpretation will be provided in English and French
 

Touhami Rabii, CEO of Gemadec and Vice-Chair of the DMAB, will deliver a presentation on “Post 2.0: Direct marketing as a lever for hybrid postal development”, highlighting the contribution of direct marketing to the Post’s evolution towards a customer-centric, omnichannel approach.

The importance of innovation in the postal sector to face the challenges it meets, through solutions such as GEMADEC’s ePost, will also be highlighted.