The Direct Marketing Advisory Board is a standing group with active membership and participation from private companies and industry associations. It comprises designated operators of UPU member countries and private-sector companies and associations. It functions under the auspices of the Postal Operations Council and is self financed.
To foster the growth of direct marketing through the Post by positioning designated operators as important direct marketing channels and contributing to economic and market expansion by increasing market knowledge and developing the expertise of stakeholders at all levels.
Participate in the discussions on the LinkedIn UPU - Postal Direct Marketing group.
July 2022
The Direct Marketing Advisory Board (DMAB) is conducting a 2022 survey on direct mail and digital marketing products and services provided by designated operators (DOs). Aside from obtaining useful planning and development information on these services, the survey also aims to obtain the views of Union members on the best ways to restructure and remodel DMAB activities in line with market changes, IT developments and the Abidjan Postal Strategy, in order to seize the growing cross-border opportunities.
You are asked to complete the survey online through SurveyMonkey or to return the paper version to the International Bureau by e-mail to directmarketing@upu.int by no later than 2 September 2022.
If you have any questions, please do not hesitate to contact Mr Fredrick Omamo, E-Commerce and Market Development Expert (tel. +41 31 350 34 88; e-mail: fredrick.omamo@upu.int).
Survey on direct mail and digital marketing products and services 2022 (Interactive)
Download the interactive PDF survey , fill it in and send it back by clicking the "SEND BY E-MAIL" button. Please note that it is required to use ADOBE Acrobat. Alternatively, you can download the WORD language versions here:
Arabic, English, Portuguese, Russian and Spanish
Innovation Talk 9
The UPU DMAB Innovation Talk 9 will be held on Monday, 26 September 2022 from 16.00 to 17.00 CEST.
The theme: Green Direct Marketing - Is it possible? And is it worth it?
Guest speaker: Martin Nitsche, Chairman, Global Data Marketing Alliance (GDMA)
Ever heard of green direct marketing? Probably not. We all know about green energy, green travel and so on. But green direct marketing? Marketing needs resources: paper, energy, water, transport... and while these and many other elements may contribute to the success of your campaign, they could also have a negative impact on our environment. In this webinar we will discuss how big this effect can be; who is already trying to “green” their direct marketing; and last, but really not least, what you can and should do to bring your marketing to the next ecological level.
Registration link - click here
| Monday, 28 June 2021 | Tuesday, 11 May 2021 | Tuesday, 16 February 2021 |
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Guest speakers: José Anson, CEO, UPIDO Jack Simms, COO, HomeValet | Guest speaker: Mattias Andersson, Co-founder & Senior Analyst, Miltton Insights and ECHO judge | Guest Speaker: Meinert Jacobson, CEO and owner Marancon GmbH and founder of the BIG DATA Start-Up B2B Smart Data GmbH |
| Wednesday, 27 January 2021 | Tuesday, 8 December 2020 | Tuesday, 10 November 2020 |
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| Guest speaker: Henning Wagenfeld, Director Sales and Account Management, Deutsche Post Adress GmbH & Co. | Guest speaker: Martin Nitsche, Founder and Managing Partner of Solveta GmbH. Chair of the Global Data and Marketing Alliance | Guest speaker: Prof Peter Gentsch, a globally recognized and serial entrepreneur specializing in digital management and data science |
On May 9, 2021 the DMAB held a hybrid General Assembly.
The presentation from Poste Italiane can be downloaded here
The Direct Marketing Postal Platform (DMapp) project aims to develop a technical and operational solution to facilitate customized offers and services for cross-border direct mail.
The main purpose of DMapp is to act as an online marketplace where requests and offers for cross-border direct marketing campaigns can converge and cross-border transactions can be carried out between the platform’s participants.
Download the DMapp brochure
The DMAB hosted an online virtual workshop entitled “Direct marketing in a disrupted world”.
With its series of five virtual sessions, the purpose of the workshop was to focus on how to build an omni-channel strategy for direct marketing, and the main success factors in doing so, as well as how to apply direct marketing techniques as part of Posts’ digital transformation in marketing their services.
Artificial intelligence, data revolution, cultural changes, offline and online integration were among the topics addressed during the virtual workshop.
The impact of the pandemic on direct marketing was also at the core of the discussion.
Two guest speakers, Jonathan Margulies ( Winterberry Group) and Mark Brauch (Payback) recognized leaders and experts in the marketing industry, delivered insightful views on how direct marketers can position themselves and deal with the challenges they face in the post-COVID-19 world.
Download the UPU DMAB Executive Summary Report
The DMAB held a series of five virtual workshops, entitled “Direct marketing in a disrupted world”, in June 2020.
Click on the photos below for the five sessions
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The DMAB membership is open to all designated operators in UPU member countries, as well as companies and associations in the wider direct marketing industry.
As a member, you will have access to detailed, relevant and up-to-date information on direct mail markets worldwide, and will have the chance to network and benchmark with fellow members, who are key direct marketing industry players and postal executives.
You will have privileged insight into direct mail practices and have the opportunity to exchange up-to-date information on new developments in the industry. You may also benefit from exciting new business opportunities: vital for Posts and for the direct mail industry.
Additionally, Direct Marketing Markets Development Workshops are conducted worldwide in DMAB member countries. The workshops are a very effective educational tool aimed at promoting the importance of direct mail marketing and developing the market, both domestically and internationally.
The first step to becoming a member of the DMAB is to fill out an application form. The membership fees are shown on the form. Upon approval by the DMAB General Assembly, and payment of the joining fee and membership fee for the first year, the new member can participate in all DMAB activities.
The DMAB conferences are designed to educate, inform, and provide benchmarking and networking opportunities for participants. One main theme, with an educational content, is chosen for each conference.
Members present different aspects of their direct marketing programmes, and related UPU groups are invited to make presentations. Stakeholders in the direct marketing industry share their expertise and confer on pertinent issues that impact the industry.
Discussions are programmed into each conference, providing DMAB members with an invaluable opportunity to discuss subjects of interest in an interactive environment.
Since 1995, the DMAB has held its conferences biannually at UPU headquarters in Berne.
In 2020 there was a DMAB Assembly meeting held on 19 February 2020 in Berne. The presentation from the meeting was based on Direct marketing best practices/innovation and Outlook 2020: Mail and the New Marketing Economy. (presentations are below)
The UPU also organizes training workshops for the direct marketing managers of designated operators. These expert-led workshops aim to provide access to insights from global experts and business leaders on trends and innovations, take an in-depth look at the success factors and essential aspects of constructing an omnichannel strategy, and provide an opportunity for participants to exchange their experiences and knowledge.
A complete training package on direct marketing is also available on the Trainpost platform.
The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce.
The latest version of the guide provides designated operators an introduction to current direct and digital marketing trends, as well as teaching them about online and offline direct marketing techniques and integrating direct mail as part of an omni-channel marketing campaign. Case studies from industrialized and developing countries provide Posts with different models to implement or use as a benchmark.
UPU Direct Marketing Advisory Board (DMAB) report on COVID-19 and direct marketing
This DMAB report provides a global overview and analysis of the pandemic’s impact on the direct marketing market and postal offering. It also provides insight into the way forward and the opportunities for direct marketing in a post-COVID context. The report focuses on country cases that illustrate the way postal operators, the private sector and the data-driven marketing industry have reacted to the pandemic and risen to the challenges.
