The Direct Marketing Advisory Board is a standing group with active membership made up of designated operators of Universal Postal Union member countries and private-sector companies and industry associations. It functions under the auspices of the UPU Postal Operations Council and is self-financed.
Mission and vision
The mission of the DMAB is to foster the growth of direct marketing through the Postal services, contributing to economic and market expansion by increasing market knowledge and developing the expertise of postal stakeholders at all levels. Its vision is to empower every member with innovation direct mail and digital marketing solutions that grow enterprises of all sizes in any location.
Created in 1995 as the Direct Mail Advisory Board, its mandate and activities have been renewed at each successive Congress and have evolved over time. Initially focusing on direct mail only, it was remodeled to include other postal direct marketing channels at the 2012 Doha Congress, with the name changed to Direct Marketing Advisory Board to reflect its growing mandate.
Participate in the discussions on the LinkedIn UPU - Postal Direct Marketing group.
Major highlights for 2024
- DMAB tech sessions
- Webinars (Innovation Talks)
- Global Panorama
- Direct marketing seminar
- UPU direct marketing course in French
- Cross-border DMapp system review
- Direct marketing case studies
DMAB Case studies
The DMAB case study knowledge base is designed to serve as a repository for quality knowledge and information to support policy, strategy and operational interventions and the exchange of best practices in the area of direct mail and digital marketing. As the case study knowledge base platform grows, the repository will be made more dynamic and interactive to enhance user experience in searching for and reading case studies and other knowledge materials.
Case Study: South African Post Office - Impact of the lack of a digital platform for direct mail (English)
DMAB Tech session
DMAB Tech Sessions will be hosted quarterly in 2024. If you would like to showcase your direct marketing technologies and systems in one of the four slots available next year, kindly send us an email. The places will be filled on a first come basis.
The premiere DMAB Tech Session was held on Wednesday, 15 November 2023
Featuring: Deutsche Post - Print Mailing Automation (PMA)
The presentation by Deutsche Post on print mail automation was an inspiration on how postal operators can support businesses to directly reach the right customer with the right message – precision targeting – using a convenient, one-stop-shop direct marketing online system.
Innovation Talks 2020-2024
Ben Ellermann, CEO, Future of Voice.
Prof. Dr. Ralf Kreutzer, Professor of Marketing at Berlin School of Economics and Law.
Martin Nitsche, Chairman, Global Data and Marketing Alliance (GDMA).
Survey on direct mail and digital marketing products and services
Survey 2022( to be updated in 2024)
The Direct Marketing Advisory Board (DMAB) conducted a 2022 survey on direct mail and digital marketing products and services provided by designated operators (DOs). Aside from obtaining useful planning and development information on these services, the survey aimed to obtain the views of Union members on the best ways to restructure and remodel DMAB activities in line with market changes, IT developments and the Abidjan Postal Strategy, in order to seize the growing cross-border opportunities.
If you have any questions, please do not hesitate to contact Mr Fredrick Omamo, E-Commerce and Market Development, Programme Manager (tel. +41 31 350 34 88; e-mail: firstname.lastname@example.org).
Download the interactive PDF survey , fill it in and send it back by clicking the "SEND BY E-MAIL" button. Please note that it is required to use ADOBE Acrobat. Alternatively, you can download the WORD language versions here:
Direct Marketing Postal Platform (DMapp) Project
The Direct Marketing Postal Platform (DMapp) project aims to develop a technical and operational solution to facilitate customized offers and services for cross-border direct mail.
The main purpose of DMapp is to act as an online marketplace where requests and offers for cross-border direct marketing campaigns can converge and cross-border transactions can be carried out between the platform’s participants.
Download the DMapp brochure
The DMAB membership is open to all designated operators in UPU member countries, as well as companies and associations in the wider direct marketing industry.
As a member, you will have access to detailed, relevant and up-to-date information on direct mail markets worldwide, and will have the chance to network and benchmark with fellow members, who are key direct marketing industry players and postal executives.
You will have privileged insight into direct mail practices and have the opportunity to exchange up-to-date information on new developments in the industry. You may also benefit from exciting new business opportunities: vital for Posts and for the direct mail industry.
Additionally, Direct Marketing Markets Development Workshops are conducted worldwide in DMAB member countries. The workshops are a very effective educational tool aimed at promoting the importance of direct mail marketing and developing the market, both domestically and internationally.
The first step to becoming a member of the DMAB is to fill out an application form. The membership fees are shown on the form. Upon approval by the DMAB General Assembly, and payment of the joining fee and membership fee for the first year, the new member can participate in all DMAB activities.
08.05.2023Form to join the DMAB.
09.05.2023Updated in May 2023
17.02.2023Work Plan 2022 -2025
The DMAB conferences are designed to educate, inform, and provide benchmarking and networking opportunities for participants. One main theme, with an educational content, is chosen for each conference.
Members present different aspects of their direct marketing programmes, and related UPU groups are invited to make presentations. Stakeholders in the direct marketing industry share their expertise and confer on pertinent issues that impact the industry.
Discussions are programmed into each conference, providing DMAB members with an invaluable opportunity to discuss subjects of interest in an interactive environment.
Since 1995, the DMAB has held its conferences biannually at UPU headquarters in Berne.
Support for members
The UPU also organizes training workshops for the direct marketing managers of designated operators. These expert-led workshops aim to provide access to insights from global experts and business leaders on trends and innovations, take an in-depth look at the success factors and essential aspects of constructing an omnichannel strategy, and provide an opportunity for participants to exchange their experiences and knowledge.
Online workshop "Direct marketing in a disrupted world"
The DMAB hosted an online workshop entitled “Direct marketing in a disrupted world”.
With its series of five virtual sessions, the purpose of the workshop was to focus on how to build an omni-channel strategy for direct marketing, and the main success factors in doing so, as well as how to apply direct marketing techniques as part of Posts’ digital transformation in marketing their services.
Artificial intelligence, data revolution, cultural changes, offline and online integration were among the topics addressed during the virtual workshop.
Download the UPU DMAB Executive Summary Report
A complete training package on direct marketing is also available on the Trainpost platform.
Direct and Digital Marketing Guide for Developing and Least Developed Countries
The Direct and Digital Marketing Guide for Developing and Least Developed Countries is designed to help designated operators of UPU member countries develop their direct and digital marketing services. These services can be powerful tools for boosting mail volumes and e-commerce.
The latest version of the guide provides designated operators an introduction to current direct and digital marketing trends, as well as teaching them about online and offline direct marketing techniques and integrating direct mail as part of an omni-channel marketing campaign. Case studies from industrialized and developing countries provide Posts with different models to implement or use as a benchmark.
This DMAB report provides a global overview and analysis of the pandemic’s impact on the direct marketing market and postal offering. It also provides insight into the way forward and the opportunities for direct marketing in a post-COVID context. The report focuses on country cases that illustrate the way postal operators, the private sector and the data-driven marketing industry have reacted to the pandemic and risen to the challenges.
Direct Marketing Advisory Board