Addressing and GIS Integration Postal Forum 2023

The UPU, as the primary forum for cooperation between postal sector players, helps to ensure a truly universal network of up-to-date products and services that integrate cutting-edge technology. During the Postal Operations Council (POC) session, the UPU is organizing a forum under the theme “Addressing the postal sector – Integrating location”.  It will bring together multi-sectoral representatives and experts to demonstrate and discuss how member countries can better engage in the integration of geographic information systems (GIS) into postal data.  


Thursday, 2 November 2023, 9:00 - 12:00
International Bureau


Welcome remarks
Mr Jean-Paul Forceville, representing France, Chair of the Postal Operations Council

Opening remarks
Mr Masahiko Metoki, UPU Director General

Keynote speech: Address value: leaving no one behind
Professor Richard Maude, Professor of Tropical Medicine, Centre for Tropical Medicine and Global Health, University of Oxford

Keynote speech: Initiative to promote and enhance EAD quality
Mr David Pilkington, representing the United Kingdom, Chair of the Customs Group

Panel 1: Applying geocodes to the postal network
For the postal sector, the use of geocodes opens up a new world of possibilities to precisely and unambiguously identify and locate any feature of the physical postal network and the logistical components thereof, for better service delivery and customer satisfaction.
  • Mr Samir Maged, Head of GIS, Egypt Post
  • Dr TengTeng Qu, Research Assistant Professor, Department of Aeronautics and Astronautics, University of Peking
  • Mr Sol Alavi, Co-Founder and CEO, Geomain
  • Mr Pieter Geelen, Co-Founder and CEO, Mapcode and TomTom
Moderator: Mr Bernard Morel, representing France, Chair of the Addressing Group

Handover between panels

Panel 2: Mapping the postal network: the art of datasetting
Datasets are at the heart of postal network digitalization processes and the modern management of postal information. This panel will discuss better ways to build and handle postal data settings for the future of a modern postal business.
  • Mr St├ęphane de Goesbriand, Co-Founder, Edenmap
  • Ms Yuting Zhao, Product Manager, SFMAP Technology
  • Mr Alex Little, MSA, Senior Manager, Omnia AI, Deloitte Canada’s AI practice
  • Mr Jean-Baptiste Drechsler, Director General, Geoptis France
Moderator: Mr Rui Fan, representing the People’s Republic of China, Lead Country of expert team 1 (unique UPU geocode) of the UPU Addressing Group

Handover between panels

Panel 3: Using artificial intelligence to innovate the postal chain
Combining artificial intelligence with postal address data would allow Posts, at national level, to extract the most relevant information from postal items in order to improve item handling and postal logistics. On an international scale, deep learning applied to big data, using a dynamic network analysis, could provide Posts with an unparalleled opportunity to meet market expectations while reducing their ecological footprint.
  • Mr Carsten Bjornsson, Land Administration Lead, Esri
  • Ms Aliya A. Alsabti, General Manager, National Address Unit, Saudi Post
  • Mr Lorenz Dolezalek, Partner, Boston Consulting Group
  • Mr Jose Anson, UPU Economist
Moderator: Mr Rui Fan, representing the People’s Republic of China, Lead Country of expert team 1 (unique UPU geocode) of the UPU Addressing Group

Closing remarks
Mr Marjan Osvald, UPU Deputy Director General

Watch live on UPU TV.